NFC Strat
Strategy.Tap. Campaign.
NFC strategy design and campaign management for Pollard Ink jobs. Plan the tap journey, encode the kit, and run the flight from one brief. Quote led.
NFC in the kit
Encode. Tap. Measure.
Cards, tags, wearables, and stands. Same quote led process as gazebos, flags, and clothing.
What we ship
NFC at a glance
Strategy design, how you use the tap, and campaign management under one roof. Same Electric Rose energy as the rest of the brand.
Strategy design
The tap journey first
We map where the chip lives, what the phone opens, and why the guest acts. Cards, tags, wearables, and stands share one story.
- Journey
- Placement
- Landing
- Brand
How you utilise it
Put NFC to work
Tap into menus, loyalty, tickets, content drops, and quote forms. Same mark on the kit. Same hit online after the tap.
- Events
- Retail
- Fan drops
- Leads
Campaign management
Run the flight
We help you plan waves, swap destinations, track taps, and report what worked. Physical print and digital response stay in sync.
- Flights
- URL swaps
- Reports
- Retarget
NFC placement guide
Find your tap zone
NFC antenna placement changes by phone brand. Pick a brand to see where to tap on a generic phone back.
Phone tap zones
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Generic phone diagram for Apple iPhone 14. Tap zone: Top of the phone, near the camera module.
Apple
iPhone 14
Where to tap
Top of the phone, near the camera module.
Practical note: Placement varies by model. Move slowly across the highlighted area if the first tap fails.
View full printable guide
How you utilise it
From brief to tap
NFC is not only a chip in a card. It is a planned path from physical media to a phone action you can measure.
01
Brief the goal
Launch, loyalty, ticket, or content. We lock the outcome before we encode a chip.
02
Design the tap
Choose the media, the redirect, and the proof of brand. Cards, stickers, markers, or metal.
03
Encode and ship
Chips get programmed to your live destination. Kit goes out with print, stitch, or gifting.
04
Manage the campaign
Swap links while the flight runs, watch tap volume, and roll the next wave without reprinting the whole run.
Campaign management
Keep the flight alive
Once chips are in the wild, destinations can change. We help you plan waves, update redirects, and read tap data so the next drop hits harder.
- Wave planning for launches, events, and retail seasons
- Destination swaps without reprinting every piece
- Tap volume and path reports for the next brief
- Tied to the same quote led process as print and clothing
Encode
Program chips to live URLs or deep links.
Deploy
Ship with cards, wear, stands, or gifting.
Measure
Read taps and path completion by wave.
Iterate
Swap targets and brief the next drop.
Ready when you are
Brief the tap. We run the campaign.
Strategy design, utilisation, and campaign management. Tell us the job and we price the NFC run with the print.